Branding Ideas – Page 3

Jonathan Miller

The Recovering Politician

Steps 7-8

This entry is part 3 of 6 in the series Gordian Knots

I will always savor the moment: proudly standing on a flower-covered dias in a packed, Missouri Houe chamber, with my right hand raised, repeating my oath…

Jonathan Miller

The Recovering Politician

Steps 4-6

This entry is part 2 of 6 in the series Gordian Knots

That’s why it is so important to connect on some relatable level. You have something in common with your audience, but it can’t be your wrecked car and their toothache.

Jonathan Miller

The Recovering Politician

steps 1-3

This entry is part 5 of 6 in the series Gordian Knots

I was disappointed with myself. Like most successful politicians–like most successful leaders in any profession, I imagine–I’m a registered Type A control-freak.

GORDIAN KNOTS: Stephen Kosloff on Hausfrau’s Future (7/7)

In an ideal world, the magazine would be profitable enough that I could publish it for a living. But let’s look at the facts. Hausfrau has a number of things going for it as…

GORDIAN KNOTS: Stephen Kosloff on Hausfrau as Print Magazine (6/7)

Why do print when it’s so expensive? There are a number of reasons. First, I’m a bit of a Luddite and a sentimentalist. Second, as a reading experience, turning…

GORDIAN KNOTS: Stephen Kosloff on Hausfrau Shooting Challenges (5/7)

Having no budget to speak of makes shooting a bit harder, because I can’t really ask people who are volunteering to show up at 7 a.m. when the light is good. I do try…

GORDIAN KNOTS: Stephen Kosloff on Hausfrau Casting (4/7)

What criteria do you use when casting? First, I have to enjoy being around the people I’m working with. It’s easier using people I know, but it’s also important…

GORDIAN KNOTS: Stephen Kosloff on Directing Hausfrau Photoshoots (3/7)

Being in the magazine myself is weird. I don’t really like it, but I have to make sure there is continuity if one or two of my pals who play main characters move or…

GORDIAN KNOTS: Stephen Kosloff on Hausfrau Scripts and Costumes (2/7)

The photos come first. It’s much easier and more effective to shape the dialog in response to the photos on the page than vice versa. That way my “actors” don’t have to act.