This week, we’re featuring the brilliantly wacky Stephen Kosloff, founder of Hausfrau Magazine, purported as the first U.S. magazine that doubles as a serialized photo-comic. Each day we’ll feature a new sample of captioned photos from the magazine, as well as Q&A responses from the creator of the magazine himself.
Why do print when it’s so expensive?
There are a number of reasons. First, I’m a bit of a Luddite and a sentimentalist. Second, as a reading experience, turning pages is easier, faster, and more intuitive than swiping pixels. I read The New Yorker in print and on the iPhone app, and there is no comparison. Third, a print edition … very few people are doing print these days, so it’s differentiating. If we were just another website, we would be competing with billions of other websites. As a (primarily) comedic publication in print, we have no competition. Fourth, web fatigue! Fifth, I think — I suspect — that it gives us more credibility. Sixth, most of the publishing pros say that to be a successful publisher, you need to be a multi-channel operation. I think the paper version — having an ink-saturated object — is a unique and effective way to get the word out.
See more of Kosloff’s Featured Creative posts on our Ideablog
~~~Stephen Kosloff is a journalist, copywriter, and photographer. He has written for the New York Times, Gawker, The Awl, Gizmodo, Time Out New York, The New York Post, and a couple of abortive AOL properties. His photographs have appeared in the New York Times, Paper, Interview, Gawker, and Time Out New York, among others. His roving, quasi-underground variety show, Deep Dish Cabaret, was featured in Time Out‘s “best of New York” issue and on NPR. He graduated from the University of California at Santa Cruz, and moved to New York in 1997, after working for national newspapers in Tokyo and Cambodia. He lives in Ridgewood with his wife, Caroline Tobin, and his cat, Fritz. Get the latest Hausfrau news: