DIFFERENT DRUMMERS: Shaun Dakin on Seth Godin’s The Dip

This March is all about those bold enough to choose the most black sheep of beats–be it a conga kid in a bongo burgh or someone who won’t get caught in a snare. Over-beaten metaphors aside, we think bravery is the best kind of beauty.


Image from Amazon

               Image from Amazon.com

In 2008 I was going to give up on the National Political Do Not Contact Registry. I read Seth Godin’s book The Dip where he stated that most Ventures experience a dip.

  • Dip in sales
  • Dip in donations
  • Dip in members joining
  • Etc.

And that most people give up in the dip.

I read the book,  it resonated with me,  I did not give up and the National Political Do Not Contact Registry won the Mashable Open Web Award in 2008 for the top non-profit to use social media.

And my social media consulting practice was born.

I wrote him to tell him about the impact of the book and he responded right away.

I’ll never forget the lesson or him.


~~~Shaun Dakin is a social entrepreneur and founder of Dakin Associates. In the Fall of 2007 he launched Citizens for Civil Discourse and the National Political Do No Contact Registry. By February 2008, he was testifying in the US Senate at the invitation of Senator Dianne Feinstein. And by the historic election of Barack Obama the registry had 500,000 members, and he had driven the national conversation around political robocalls.

Posted in Branding Ideas, Different Drummers, Good Ideas, Inspiration and tagged , , , .