Ideasmyth Team


VICTORIA C. ROWAN, Creatrix-in-Chief

Ideasmyth Inc. is the brainchild of the indefatigably energetic native New Yorker, Victoria C. Rowan, who has been fascinated by all forms of media since she started reading at three. She began editing her school’s literary magazine at 16.

Since then, she has spent over 25 years working in all forms of media:

  • writing for dozens of publications
  • providing commentaries for public radio
  • book packaging
  • and curating a variety of literary and spoken word events for organizations like the 92nd Street Y and The National Arts Club, for which she received press recognition for her own series.

She founded the educational division of, which became a multi-million-dollar phenomenon.

Since launching Ideasmyth in 2000, nearly 1,000 clients have benefitted from her range of well-rounded media experience as she has helped them produce their published articles, critically acclaimed books, monographs, and theater productions in addition to many other exciting and innovative enterprises.

She considers it her life’s vocation to cultivate and celebrate creativity in all its forms.

Having midwife-ed such a range of projects and enterprises she has come to this conclusion:

creativity can only consistently thrive when the rest of the artist’s life works and allows space for its potential.

Sessions with Victoria will not only help you craft a better book, essay, play, poem, website copy, or business plan, but they will also help you become the person you always wanted to be.

Expert Consultants

David De Rosa, Business Development Manager

David De Rosa, a graduate of The Art Institute of New York with a degree in Web Design and Interactive Media, started at Ideasmyth as a Web Design Intern and has since become the company’s Business Development Manager.


From hiring new interns, to editing Ideasmyth’s website, David is truly a Renaissance Man.

Outside of Ideasmyth, David is a Group Fitness Instructor and Personal Trainer. He works at several gyms teaching large classes and small group training. He has completed Fitness Runs including the Rugged Maniac and the Tough Mudder.

When he isn’t trekking through Ideasmyth’s inner workings, or through mud, he likes to trek through, read, and get his hands on the newest information regarding the digital and fitness worlds.

Carolyn Bednar, Community Cultivator

CB2Carolyn Bednar is a great go-to gal Friday and experienced New York City based concierge. Whether you need some expert sourcing (gifts? restaurants? theater tips?), personal assistant scrambling, pet-sitting, or regularly have guests in your NYC apartment, Carolyn can save your day. She is also Ideasmyth’s Community Cultivator who never sits still.

In her current life, she’s up to five job titles, one of which includes hosting her own radio show highlighting the singers in modern jazz which you can listen to here for free. In her past life, she had five job titles with the former New York City radio station CD101.9 during her 13 years there, and at least five other job titles made up her sideline jobs.

Additionally she is experienced with the management and promotion of any rental or guest calendars and can prep an apartment before, between, and after each guest’s stay as needed, so you will receive the best possible reviews–and repeat business. Carolyn is reachable at

Judy Goldschmidt, Editorial Consultant

JudyGoldschmidtJudy Goldschmidt has been a children’s book publishing professional for fourteen years. She began her career as an editor/developer at the premier children’s book packager, Alloy Entertainment, where she edited the NY Times bestselling series The A-List.

After that she was an editor at Penguin Group Young Readers, before returning to packaging at Full Fathom Five, where she’s currently the editor of the New York Times best-selling series, The Kicks, and developing four exciting new series.

She’s also blogged for MissLiterati.Com, a blog geared for YA readers and aspiring writers, and is the author of the critically acclaimed Raisin Rodriguez trilogy.

Katherine Wessling, Editorial & Education Consultant

katherine-wessling.jpgAlong with her experience as a performer, Katherine has worked in almost every aspect of the magazine publishing industry, such as editing, writing, fashion, and research. She was editor-in-chief of (ai) performance for the planet, senior editor at Speak magazine, and contributing literary editor at Swing.

She honed her skills as a researcher at Esquire magazine working with writers such as Tom Wolfe, Jim Harrison, John Berendt, Pete Hamill, and Peter Maas. Since then, she has created the research department at Good Housekeeping magazine, been a research editor at Glamour and O, The Oprah Magazine, and gone in-house as a research consultant for Mediabistro.

She’s also freelanced in the research departments of over a dozen other major national media outlets. As a corporate communications consultant for News Corp., Katherine mined online news sources and blogs daily to create the go-to list for media news.

She has also done primary research for playwright Eve Ensler, YA writer and style journalist Veronica Chambers, investigative journalist and New York Times bestselling author Vicky Ward, and others.

Katherine has written for publications including Marie Claire, O, The Oprah Magazine, Prevention, Town & Country and CosmoGirl. Her essays have appeared online at and, been heard on WNYC’s broadcast of Morning Edition, and published in the anthology Have I Got a Guy for You.

Katherine wrote the young-readers’ book Backstage at a Movie Set, and contributed to Women’s Wear Daily: 100 Years | 100 Designers and The Concise Guide to Magazine Marketing. She’s also written how-to scripts for, instructional videos for, fashion copy, PR copy, and marketing materials.

Katherine has taught seminars for the Hearst Corporation, Princeton Review, Mediabistro and other organizations. She has appeared in various corporate training videos including close to 40 episodes of the comedic business series Cutting Edge. She studied improv with Amy Poehler and other geniuses at the Upright Citizens Brigade, and has extensive training in acting, voice and movement.

Katherine has told stories on numerous stages and appeared in close to 30 plays and over a dozen films. She studied history at UC Berkeley and loves telling her own stories—and helping others tell theirs.

(Victor) Hugo, Ideasmyth’s Superdog Mascot