REFIRING: The Guerrilla Girls, “Admit it. You ARE feminists.” (3/6)

The Guerrilla GirlsGuerrilla Girls-01 are a collective that’s been going strong since 1985, dedicated to using art to expose prevailing sexist and racial discrimination in the artworld. Among their many approaches to “reinventing the ‘f’ word” (not necessarily the f-word you’re thinking of!) has been to don their gorilla masks (to keep the media focused on their message, not their looks) and give themselves the names of famous dead female artist identities (to keep their memories alive–and protect themselves from any negative backlash from artworld bigwigs). Now, thirty years later, their passion remains on fire; despite acknowledged progress, they still burn for greater equity. If their work sparks your inner art-ivist, click for your own free Guerrilla Girls starter kit found hereand you can visit their artwork and books at their table in the New York Art Book Fair.
~Victoria C. Rowan, Ideasmyth Creatrix-in-Chief


The Guerrilla Girls at the Art Boom Festival in Krakow

“We put up a large scale banner outside the city art gallery, proclaiming in English and Polish: ‘I’m not a feminist, but if I was, this is what I would complain about …’ We got lots of responses. Most Poles don’t want to call themselves feminists, but they sure have lots of feminist complaints, from unequal pay for women to tight bras and uncomfortable underwear. Our message: ‘Admit it: You ARE feminists.'”
–The Guerrilla Girls; learn more about the banner here!

IMG_1038 (1) IMG_1265 IMG_1278 IMG_1282

See more of The Guerrilla Girls’ Featured Creative posts on our Ideablog

Guerrilla Girls Abrons Arts Center New York 2015~~~The Guerr­illa Girls are feminist masked avengers in the tradition of anonymous do-gooders like Robin Hood, Wonder Woman and Batman. Over 50 women have been members over the years, some for weeks, some for decades. They use facts, humor and outrageous visuals to expose discrimination and corruption in politics, art, film, and pop culture. They undermine the idea of a mainstream narrative by revealing the understory, the subtext, the overlooked, and the downright unfair. Over the past 30 years they have reinvented the f-word ‘feminism’ in more than a hundred posters, street projects, actions, books, and billboards. They’ve unveiled anti-film industry billboards in Hollywood just in time for the Oscars, dissed the Museum of Modern Art in New York at its own Feminist Futures Symposium, and created large scale projects …They are authors of street projects, stickers, billboards, posters, and several books including The Guerrilla Girls’ Bedside Companion to the History of Western Art; Bitches, Bimbos and Ballbreakers: The Guerrilla Girls’ Guide to Female Stereotypes; The Guerrilla Girls’ Art Museum Activity Book; and The Guerrilla Girls’ Hysterical Herstory of Hysteria and How it Was Cured, from Ancient times Until Now…

Posted in Activity Ideas, Branding Ideas, Communications, Exhibit Ideas, Featured Creatives, Good Ideas, Inspiration, Refiring and tagged , , , , , .